Ever wondered what makes the great taste of Lay’s? Let us introduce our not-so-secret ingredient: potatoes. They’re the beginning, middle and end of your Lay’s chip. So, excuse us if we get a little obsessive when it comes to caring for them. Because behind every great chip is a great potato.
To get the golden colour, the satisfying crunch, and the delicious taste of Lay’s it takes a great potato. That’s why we take great care to grow high quality potatoes.
Only 10 of the world’s 4000 potato varieties are destined to become a Lay’s chip - and we look after these golden ingredients like our lives depend on it. Yes, our Lay’s farmers are taking quality very seriously.
That doesn’t just mean the 18,000 quality checks we do every year before they even become Lay’s chips; it means growing them sustainably in ways that mean we can keep growing them for generations.
Looking after the farmers who grow them and looking after the land we grow them in
WE LOOK OUT FOR GREAT QUALITY
WE LOOK OUT FOR OUR FARMERS
It takes a strong partnership to grow quality Lay’s chips from 100% Quality Potatoes, Sustainably Grown.
All our farmers are certified as part of our unique Sustainable Farming Programme. Which supports farmers to grow Lay’s potatoes in ways that are more sustainable.